‘Take control of your health’, and we’ll take control of your wallet!

‘Take control of your health’, and we’ll take control of your wallet!

“Take charge of your health by being an informed consumer” or “….empowering patients to take control of their health and wellbeing” etc.

These are very common statements made by proponents of complementary, alternative and integrative medicine (CAIM), and it conveys a very clear message; you should take control of your health! But the question is; what do they really want to achieve with this message? If we look at this superficially, we might think that they refer to a healthy diet, physical exercise and other positive lifestyle changes, but then again, any medical doctor will give you this advice as well.  One might think that being an ‘informed’ consumer is clearly good advice, but then again, why do they continue to provide the public with misleading and false information regarding their CAIM products and therapies? So, it cannot be this either. So, what is it that these people really want to achieve with statements like this?

Well it’s simple, they want more people to buy their disproven and unproven products, and hence they aim to manipulate us, with using statements like this, in doing just that. One of their techniques is what I call, a soup kitchen approach, where they provide some good information for free, in order to lure us into their web of deceit. Because they do not make much money with their ‘good advice’ (e.g. lifestyle changes), they are thus hoping that we will also fall for their false and misleading information regarding the benefits and safety of a huge range of products, that they happen to sell.  To give you a rough idea of the sheer number of ‘products/services’ in their arsenal, please have a look at this table.

So, allow me to translate what they actually want to achieve with their ‘take control’ statement. There are two important aspects; creating distrust in conventional healthcare, and masterfully exploit a very common innate cognitive bias that we all suffer from, in order to increase their sales.

Let’s first look at creating distrust in conventional healthcare. With this message, they are implying that our health is currently in the hands of someone else, and that we should now take it back – it is our right. This is quite misleading. Lifestyle choices is indeed in our hands, but even people with the healthiest lifestyles, still get sick. And when you do get sick, you should go to a qualified medical doctor, get a proper diagnosis and a conventional medicine prescription – if needed (most people do not have the medical knowledge to do this themselves). In this conventional approach, we do not have much control and we put our trust in the hands of trained professionals.  According to the CAIM proponents this is not a good system because you need to be in full control.

So, with their ‘take control’ message they are actually creating distrust in conventional healthcare  with some even going as far as stating that very little of conventional healthcare has been proven to work, or that medicine just treats the symptoms and not the cause, or medicine doesn’t work at all, it is just toxic etc. Clearly, the real message here is that we should not really trust our doctor or conventional medicine, but we should trust ourselves and we should make our own healthcare decisions. The CAIM proponents only provide the ‘options’ that we can choose from, but unfortunately, they are notorious for making false and misleading claims about these ‘options’. And don’t they provide a massive range of products to choose from (and importantly, many pharmacies also benefit from this situation). In Australia, you have a choice of roughly 20 000 CAIM products. In South Africa, it is estimated that there are more than 155 000 products, and I have been informed that none of these products have had their quality, efficacy or safety verified!  But who cares, they want you to trust yourself and to decide which of these products will work for you.

The second aspect is exploiting an innate cognitive bias that we all struggle with. All of us are continuously performing risk-benefit analysis, usually, without us even knowing it.  Everything we do; getting out of bed, driving to work, going for a walk in the park etc. carries a risk and hence we will continuously perform a risk-benefit analysis. The CAIM proponents are skilfully exploiting the fact that we sometimes struggle to get this right, and in some cases, we just get it completely wrong. For example: we are far more likely (up to a thousand times) to downplay or ignore a risk if we perceive to be in control of a situation. A good example: we are far more likely to get into a car (we are in control) than getting into a plane (a trained professional is in control), even though the former is much riskier than the latter. Using false and misleading claims for their products and making their ‘take control’ statements, we are hoodwinked into perceiving that we can be in full control of our health, and hence we are far more likely to ignore the (in)direct risks associated with CAIM products.  And this is where they are really making a killing with their ‘take control’ message. Add to this the distrust that they are creating in trained professionals and conventional medicine, then it is no wonder that more and more people are consulting Dr Google and buying OTC CAIM products.

The CAIM proponents are quite happy with this situation because they can now use the explosive growth in sales figures as ‘evidence’ that their products work – the typical appeal to popularity fallacy (another weapon in their arsenal). So, what is the take home message? With their statement, they are trying to take healthcare out of the hands of professionals and they want to place it in your hands (and you don’t have the medical knowledge), knowing fully well that in such a situation we are much more prone to take a risk by dipping our toes into their disproven and unproven CAIM therapies and products – it is all about money!

But is there anything we can do about this? We are irrational beings, so trying to change or influence human nature is highly unlikely to succeed. The only thing we can do, is to continue to expose how the CAIM industry misleads the public, and hopefully, one day, politicians and regulators will start to impose very tight restrictions on this industry, which frankly speaking, should not have existed in the first place.

Western Sydney University’s Wikipedia page – updates needed. A new TCM ‘hospital’ coming soon in Sydney!

Western Sydney University’s Wikipedia page – updates needed. A new TCM ‘hospital’ coming soon in Sydney!

About a year ago I added some factual information on Western Sydney University’s (WSU) Wikipedia page. This information reflects their unbridled support of all sorts of quackery, in exchange for industry funding – hence, very important info for any prospective student or academic (wish I had this info before embarking on a 3 year stint at WSU). This addition led to a full-blown ping-pong match ensuing, between myself and an employee of WSU, who continued to delete everything that I’ve added. The end result of this match was that the WSU employee, who is a paid contributor, was named (and shamed?) by Wikipedia: “The following Wikipedia contributors may be personally or professionally connected to the subject of the article. Relevant policies and guidelines may include Paid contribution disclosure, Conflict of interest, Autobiography, and Neutral point of view.”

Great news, because the most important information that I’ve added stayed on their Wikipedia page, but at the same time, terrible news, because over the past year, WSU has made absolutely no attempt to investigate or rectify the problem at hand – let alone ‘repent’ from their open support of quackery. This is after all my main objective!! If anything, in 2017 things just got worse, and 2018 promises to be a humdinger of a year – that is, if you are a pseudoscientist.

At the centre of WSUs controversial support of complementary, alternative and integrative medicine is the National Institute of Complementary Medicine (NICM). They have very big future plans and a lot of money is involved. For example: Say Hello to the newest Traditional Chinese Medicine ‘hospital’ opening in 2018 in the Westmead health precinct of Sydney. Using the smokescreen of “Integrative Medicine” and partly funded by the controversial supplement company, Blackmores, this should be the highlight of 2018 for any pseudoscientist. TCM has been on the radar of Blackmores for some time, and hence, this promises to be a very lucrative deal where their recent $10 million ‘gift’ towards ‘integrative medicine research’ is dwarfed by the potential of tapping into the $170 billion TCM market. But, it will also fulfil a life-long dream (some people call this a nightmare) held by the director of the NICM and also an adjunct of the NICM, Prof Kerryn Phelps, who describes integrative medicine as “the emerging mainstream”. Sure thing, I just wonder why Prof Phelps won the Bent Spoon award for quackery and why the Director of the NICM was nominated for the same award in 2016. But this story still needs to unfold and that brings me back to the latest Wikipedia addition under their “recent history” section, to reflect the latest developments. Here it is (feel free to edit):

“The controversy surrounding the university’s support of pseudo-scientific integrative and complementary medicine, continued in early 2017, with the university unsuccessfully attempting to block their ‘Bent Spoon’ nomination for “the perpetrator of the most preposterous piece of paranormal or pseudo-scientific piffle”. This led to a number of articles appearing in the media taking an in-depth look at the National Institute of Complementary Medicine, who are at the centre of this controversy. Not only did their attempt to block this nomination failed, but it also further exposed their unbridled support of pseudo-scientific complementary medicines. The university’s motivation for their continued support became clear, after they accepted an untied gift of $10 million  from the controversial supplement company, Blackmores. These funds will partly be used to establish a traditional Chinese medicine ‘hospital’ in Sydney’s health precinct, Westmead. The University will manage this ‘hospital’ because the public will be more at ease with such an controversial establishment when it is fully supported by a local university.”

And to think that WSU is currently conducting: “A study looking into ways of reminding people to take their health supplements is being conducted by a PhD student at Western Sydney University.  An avatar- based iPad application that can verbally express reminders along with a portable pill organiser that can emit alarms at scheduled times are being tested as a part of the study.” Uhm, Blackmores donates $10 million, Uhm, Blackmores also happens to sell these supplements –  truly top flight medical research happening at WSU.

A LOT more to come, especially about the TCM ‘hospital’!

Complementary Medicine Australia (CMA). Masters in selling ice to Eskimo’s, but occasionally, they do slip up and acknowledge it!

Complementary Medicine Australia (CMA). Masters in selling ice to Eskimo’s, but occasionally, they do slip up and acknowledge it!

It is always interesting, and sometimes hilarious, when Complementary Medicine proponents slip up, especially when it is on national TV. As we all know, these people try their utmost best to lobby just about everyone in order to increase the sales of their, mostly ineffective, products. Asian countries are now being targeted by Australian companies such as Blackmores and Swisse, with the latter even sponsoring the ABC’s international network giving them exclusive advertising rights in Asian countries.  Contrary to this rather shocking revelation, the ABC’s program ‘Four Corners’ took an in-depth look at the vitamin and supplement industry in Australia, and reported, unsurprisingly, that most of their products are unproven (although, disproven might have been a better term to use) – you can find the full transcript of the program here.

At the end of the program Carl Gibson, the CEO of Complementary Medicine Australia (CMA), responded to plans to reform the regulation of Complementary and Alternative Medicines (CAMs) in Australia, by having it independently tested and labelled accordingly. In other words; this product has been tested and it was found that it does not work! One can imagine that a company like Blackmores, who has recently donated $10 million to the National Institute of Complimentary Medicine (NICM), will not approve of this idea, as this implies that they will have to label 90% plus of their products as ineffective. But only if their products are truly independently tested.  And hence, the CAM industry is in all likelihood lobbying with the NICM, for the latter to become this ‘independent’ testing facility.

The problem is rather obvious, the NICM is not independent at all. They receive huge sums of money from the CAM industry, they are listed as an associate organisation of the CMA, they sponsor organisations such as the Australasian Integrative Medicine Association who peddles all sorts of disproven and unproven CAMs, and in return Carl Gibson sits on the NICMs advisory board, whereas the Directors of the Blackmores Institute are both listed as adjuncts of the NICM etc. etc. A very good example of their inability to accept that a specific CAM simply does not work, is Carl Gibson’s rather aggressive response to the NHMRC’s report that Homeopathy is ineffective. The NICM published a more measured but similar response. They just won’t accept the NHMRC’s recommendations regarding homeopathy – you can read their response here. Surely, there are some serious question marks around the NICMs independence?

But having said that, all of these organisations and people work in unison by lobbying extremely hard to be able to expand their range of mostly ineffective products, specifically targeting Asian countries.  That this is exactly what they are up to, can be seen by Carl’s little slip-up. The whole program was about the unproven and disproven nature of the CAM industry’s products and this is what he had to say about it. Here is an unedited excerpt from the transcript:

“GEOFF THOMPSON: Lobbying continues against any labelling system which would make unproven products look bad.

CARL GIBSON: We have a growing international trade. So if you’re an Asian consumer and you pick up 2 products identical and the NZ product doesn’t have that disclaimer and our does I think you’re actually disadvantaging the Australians.

ASSOC. PROFESSOR KEN HARVEY: The challenge will be to see who wins. Will industry lobbying destroy any reform yet again or will the weight of time, the pressure from consumer groups and health professional groups and others actually mean that this time, something might happen? I’m not holding my breath.”

So, what does Carl Gibson say? – allow me to translate. “We know damn well that most of our products does not work and hence, that it should not be sold to the public. But, we don’t give a hoot because it is all about money, and if we don’t bullshit the Asians, somebody else will!”

It will be interesting to see how these regulation reforms will unfold over the next couple of months or maybe years, and how the different role players will try and influence the process. But, like Prof Harvey said, we should not hold our breaths for any significant reforms!

Western Sydney University capitulates against the $10 million Blackmores tsunami. Cheerio science!

Western Sydney University capitulates against the $10 million Blackmores tsunami. Cheerio science!

We’ve seen it last year and now we see it again. Early in 2016, Western Sydney University (WSU) awarded an honorary fellowship to Judy Jacka. She is the founding member of the Jacka Foundation of Natural Therapies with links to notorious anti-vaccination groups and who openly and fully support all types of quackery, from energy medicine to horse shit as medicine. Any scientist might now want to know why would any university do such a thing. As always, the world revolves around money. If you donate a substantial amount of money to WSU, a couple of million dollars in Judy’s case, it seems that WSU will then add their weight behind whatever you stand for, and hence give it credibility and legitimacy, and they will even reward you for it with an honorary “award” – probably because they hope that you might donate more money in future.

2017 is however quite interesting. A couple of weeks ago the Vice-Chancellor of WSU gave a speech where he proclaimed that universities should stand up for facts and the truth because “if we don’t, who will?” Interesting, because he is fully aware of the attempts by a few brave scientists over the past couple of years, to indeed stand up for the truth and who are trying to persuade WSU that it is not in the best interest of science, scientific training and the Australian public, to support and give credibility to pseudoscientists such as Judy Jacka – but WSU simply squashed all these (ongoing) attempts.  His failure to stand up for the truth led to a nomination for the “Bent Spoon” award bestowed upon the “perpetrator of the most preposterous piece of paranormal or pseudo-scientific piffle” – and they even tried to squash this as well. The good news, however, is that their attempts to squash this, failed spectacularly – you can read about it here, here and here.

So, WSU could have actually stood up for the truth after their Bent Spoon debacle but, no, it seems that such a brave move would have cost them too much money. The big news was published a week ago. The controversial supplement company Blackmores, who made the headlines recently for grossly misrepresenting research results, donated a cool untied $10 million to WSU. And in a show of force, indicating that WSU has learned nothing, and in all likelihood, will never put science and the health of the Australian public before money, bestowed an honorary doctorate upon Marcus Blackmore, the founder of Blackmores – maybe because he is ‘loaded’?

WSU has now made it as clear as daylight. They have capitulated against the big money, making them nothing more than a for-profit company – who will now stand up for facts and the truth, Mr Glover?  As long as you give us a substantial amount of money we will promote and defend whatever you are trying to sell – simple stuff. Surely, WSU and the National Institute of Complementary Medicine, who received these funds with open arms, and who continue to mislead the Australian public deserves another Bent Spoon nomination in 2017?  You can find the nomination page here.

“Swallowing It!” The ABC’s ‘Four Corners’ takes a look at the Australian vitamin and supplement industry. And the NICM’s role in all of this?  

“Swallowing It!” The ABC’s ‘Four Corners’ takes a look at the Australian vitamin and supplement industry. And the NICM’s role in all of this?  

Swallowing it: How Australians are spending billions on unproven vitamins and supplements.” A catchy title and a very important subject to investigate. It is however unfortunate that the term ‘unproven’ is used, instead of ‘disproven’. There is a major difference between these two terms.  The former means that vitamins and (mineral) supplements has not been tested, and therefore it is unknown if it is beneficial or not, whilst the latter indicate that it has been tested, to infinity and beyond, and it was shown not to be beneficial for most people, but for a select small group of people and for very specific conditions (e.g. vegans, pregnant women etc.). In reality, it has been tested, over and over – very little benefit and it might even carry a risk. It is therefore mainly disproven.

Herbal supplements are somewhat different. Many, such as St Johns Wort and Gingko biloba, have been tested thoroughly, whilst many haven’t. Therefore, we have a combination of unproven and disproven herbal supplements and very few that might actually be beneficial. Having said that: this does not matter one iota for the Complementary Medicine (CM) Empire – they just couldn’t care less. Why do I call them an Empire? Because of the remarkable similarities between their modus operandi and that of the well-known gangster, Al Capone. You can read about it here and here.

To say that a specific CM does not work, and that the public should stop taking it, is for these people totally unacceptable.  Here is a simple example of how it works:

A large clinical trial, called SELECT, (involving more than 35 000 men) was conducted to test if Vitamin E and Selenium prevents prostate cancer. It was stopped prematurely because not only did it not prevent prostate cancer (no benefit), there were, although not significant, “….more cases of prostate cancer in men taking only vitamin E” (indicating that it might actually be harmful). Based on this information, any responsible scientist will now conclude that the benefit of taking this supplement for the prevention of prostate cancer has now been disproven (no benefit and it might even be dangerous). Simple stuff.

Therefore the ‘National Cancer Institute’ in the US provides this information on their website; “Should men take vitamin E or selenium supplements for cancer prevention?  No. Scientists do not understand how these supplements really work and more importantly, the interactions that these supplements have together or with foods, drugs, or other supplements. There are no clinical trials that show a benefit from taking vitamin E or selenium to reduce the risk of prostate cancer or any other cancer or heart disease.”

Although the National Institute of Complementary Medicine (NICM), in Australia, did not take part in the SELECT trial, they felt compelled to release a press statement regarding the trial outcome. Whenever a negative (no benefit) result is published that might influence the sales figure of their main sponsors, they will react. In a long, and somewhat confusing, statement the NICM reaches the following conclusion and recommendation “….the precautionary principle would suggest that men over 50 and any man over 40 with a family history of prostate cancer should avoid selenium and vitamin E supplementation at doses that exceed recommended dietary intakes if not prescribed by a health professional.”

In other words; continue to buy the stuff that our sponsors sell. The well-known Australian supplement company, Blackmores, who has given the NICM more than $5 million in 2016, happily continues to sell these supplements to the Australian public. Asking Blackmores online Naturopath about the products for men with prostate issues, this is what they recommended “Blackmores has a product called Prostate Health Formula which contains both vitamin E and selenium along with a few other ingredients. Here is the product link for your information:  https://www.blackmores.com.au/products/prostate-health-formula. Frank, if you require any further information please contact the Naturopathic Advisory Service at advice@blackmores.com.au

So, is the naturopathic advisory service the ‘health professional’ that the NICM refers to in their statement?

This is a simple example of how it works. These people (and I have to exclude those very few that are conducting unbiased research into CAM’s) cannot accept that most CAM’s doesn’t have any benefit, some are dangerous and very few might be beneficial. If they do, and advise the public accordingly, their whole empire will collapse. And as usual; it is all about money and therefore it might be a good idea to keep an eye on the share price, before and after the Four Corners program airs, of the main producer of these products in Australia, Blackmores. It just might give us an indication if this program will have any sort of impact.

The Four Corners program airs tonight (13/02/2017) at 8:30 pm (AEST) but will also be archived on their website, that you can find here.

The NICM and the missing $5 million. Where did it go?

Now you see it and now you don’t. Where is the $5 million donation that the National Institute of Complementary Medicine (NICM) received from the controversial supplement company Blackmores? And for that matter, where are the two separate $300 000 donations received from the very same company? A number of weeks ago it was listed on Western Sydney University’s (WSU) researcher portal, under Prof Alan Bensoussan’s projects, but now it has been deleted. Maybe because we have written an article about this controversial issue a while ago? It puts us in a spot of bother because the said article had to be updated to clarify that this information has now been deleted from WSU’s website.

The only remaining donation from Blackmores is their scholarship funding program to the value of $330 000. The likely reason why this hasn’t been deleted is because these scholarships were reported on in the news, and once that happens it is always difficult to get rid of the information (and yes, scholarship funding is somewhat different than a fist full of cash to be spend on refining your techniques of how to hoodwink people). The same goes for the $500 000 received from the extremely controversial Jacka Foundation of Natural Therapies – this was also in the news and hence it is still listed. But this is also the reason why neither the NICM nor WSU published a press release proudly telling the world about one of the biggest ‘industry’ donations ever received by WSU – once it is in the news it is difficult to get rid of the information.

Clearly the NICM and WSU doesn’t want a public outcry similar to what happened after La Trobe university accepted millions of dollars from Swisse Wellness and more recently when the University of Sydney accepted money from Blackmores to establish a chair in complementary medicine. These two events did indeed cause a stir and there were even commentary and concerns coming from as far as the UK. No, this is not what WSU wants, so they simply delete this information and hope that no one would notice (they actually hoped that no one would notice that it was listed in the first place).

Apparently, they have learned from the mistakes made by other universities – or did they? If they did they would not have accepted this money, so no, the only thing that they have learned was to keep this information quiet – to fly under the radar, something that the other universities did not do. So, they decided not to be transparent and publicly defend their dubious decision, but at least they can now continue to mislead the public in peace and quiet without anyone noticing – or so they think (if any journalist reads this, please ask WSU what the hell they are doing – they are becoming an embarrassment for Australian science).

But the question remains – where did the money go? Maybe Blackmores decided to pull out? Unlikely, because the contract has been signed making it difficult to pull out without facing some sort of penalty. Did WSU and the NICM suddenly grew a conscience and decided to put science and the well-being of the public first?  Well, a leopard never changes its spots so this is never going to happen. The NICM will never part with a single dollar, so the money is likely still there but they have just hidden it somewhere.

Maybe it is hidden under the name of a different researcher at the NICM? Unlikely, the more money you bring in as an individual researcher relates directly to the number of gold stars you get on your forehead from the Vice Chancellor – and Alan loves his gold stars. So, looking under the names of different NICM researchers did not yield any information, as expected. Maybe they moved it from ‘projects’ to ‘consultancy’? – nope, no luck there either.

Thankfully, there is a thing called screenshots. If it wasn’t for these screenshots, that you can find here and here, nobody would have known about this $5 million funding. Searching the WSU website using the project reference number (P00023564) gave one result where this project is described. The only problem is that there is no mention of the value of the project. The same goes for the $300 000 donations. All these projects are there but none include the monetary value of the projects. The millions of dollars from Blackmores therefore remains to be hidden out of sight and this is of course done intentionally – they simply do not want the public to know about this. Strange, isn’t it?

You have to ask yourself why this is. What are they so afraid of? Well, if you read the other articles on this blog site you will see what they are afraid of. They are intentionally misleading the public, causing harm and even death, for the sake of money and they want nobody to know about this. And hence they will gladly accept the money from Blackmores as long as nobody to knows about it. If the public finds out they might receive unwanted attention which might lead some people asking probing questions that neither the NICM nor WSU wants to answer.

So, what will be their next move? It does indeed look a bit suspicious when a university delete information, especially if its information regarding millions of dollars received from a controversial company. Will they now list these projects again after this article is published? Let’s see what happens.

Money, not evidence based science, makes the world go round. The CM industry partnering with media outlets – the logical next step?

(as at 25/10/2016 some of the funding information, most notably the $5 million received from Blackmores, has been removed from the WSU website for unknown reasons – here and here you can find screenshots as evidence that they did indeed received these donations).

A $2.9 million donation here, a $2 million there and for good measure an extra $5 million here. And just to make sure that Western Sydney University (WSU) understand who pulls the shots, add a couple of $300 000 cheques into the mix. This is the kind of funding that the National Institute of Complementary Medicine (NICM) received in the last couple of years from the complementary medicine (CM) industry. What does the NICM have to do in return? As an “independent” research institute they have to protect the CM industry with their lives and they have to provide “scientific evidence” for these companies’ products, which in turn will be used as a marketing tool. Our magical products “have been scientifically validated” or “scientifically tested” or “clinically proven” etc. What does the WSU get in return for hosting the NICM? They add the ~ $10 million under the umbrella term “industry income” and they list all the “scientific” publications under the umbrella term “scientific outputs” and so they climb the international world rankings – their only objective. Capitalism at its best, and truly a win-win situation for all.

But wait. What about the poor suckers who buy these products? There used to be a thing called consumer protection and there used to be a time when universities protected their independence because they are state funded enterprises serving the public. Clearly that time is from a bygone era and the notion that water has magical healing properties or that rhino horn is a lifesaving medicine is making a comeback, especially at WSU. And this in 2016. The problem with protecting (masterfully done by the NICM) the evil practices of homeopaths (if you can look a sick child in the eyes and sell them water as medicine, then I am content to call you evil) or to promote rhino horn as lifesaving medicine, is quite severe. The former gives credibility to the homeopathic industry and hence they will not only prescribe water for the treatment of minor or self-limiting conditions such as headaches, but because their products “work”, they will also prescribe it for life threatening conditions such as malaria and HIV. The impact on society? People die! The latter gives credibility to the pseudoscientific principles of traditional Chinese medicine. The impact? A hell of a lot of rhinos die!

It might be a win-win situation for the CM industry and WSU, but it is clearly causing a lot of misery, death and destruction for the public and wildlife alike. But can it get any worse? Unfortunately, it can. Most rogue nations (Nazis, North Korea etc.) are in full control of the media whereas democratic governments have some influence, but far less so. In democratic nations the problem is usually that big business runs the mass media and they pull the shots and decide what is fact and what is fiction. The influence of big business  in the media can be so extreme that they can determine where and with whom the next war will be. By controlling the media, just imagine what they can do to protect and promote their business interests.

It therefore stands to reason that the CM industry in Australia, who is reportedly worth $3.5 billion/annum, and who is already in control of a number of cash strapped universities, will now take the next step and buy their way into controlling or influencing the media. Because most of their products are pretty much useless, and some are quite dangerous, focusing on marketing seems to be their main goal and the logical, if not only, way to go – true to the capitalistic dream of ever increasing profits while ignoring the real cost to society. The target of their mass (misleading) marketing is not only Australia – with its small population- but specifically the massive Asian markets who is currently their fastest growth region. To achieve their goal there seems to be no better way than to “partner” with the international arm of the Australian Broadcasting Corporation (ABC). A recent article reports the following:

“ABC International’s media service Australia Plus (A+) this week announced partnerships with Monash University, the Victorian State Government and Swisse Wellness. These ‘Foundation Partners’ receive branding and advertising opportunities across all Australia Plus platforms.”

“The brands will have exclusive advertising rights to reach 190 million people across Asia who can access online and television channels broadcast by Australia Plus.”

This article was published yesterday and unfortunately do not give specifics on the amount of money involved in this deal – but now that they have bought their way into the ABC we will probably never get to know this.

It is however interesting to note that the $15 million CM industry funding that La Trobe university accepted, received a huge amount of media attention early in 2014. The $1.3 million funding accepted by Sydney University, early in 2015, also made headlines and it was discussed for a number of days in the media. In July 2015, the CM industry donated $2 million to WSU and it barely made it into the newspapers, and then only in early 2016, six months later – let alone that it was being discussed in the media. The recent $5 million donation hasn’t even made it into any newspaper. Clearly there is a trend here, although a number of factors might play a role.

-The first three donations were publicised on the news sites of the respective universities, whereas the last donation wasn’t (hush hush, let’s keep it quiet – I wonder why?).

-WSU is the minion university amongst these three universities and it is big news when a prestigious university falls for the CM industry, but not so much when a minion university is involved (maybe the reason why the CM industry decided to target WSU?).

-That the CM industry floods universities with millions of dollars is just not newsworthy anymore.

-Or maybe, just maybe, media outlets find themselves in a similar position than most universities – desperate for cash. And this is mainly due to the ever decreasing circulation numbers, stiff competition and subsequent loss of income from advertisements. Partnering with other industries, never mind who, therefore seems to be the way to go – even if you have to (further) sacrifice your independence. Can this explain the above mentioned trend? So when will we see the tobacco industry making a comeback? They sell their products legally, so why not?

Can we expect a “win-win” situation being created between media outlets and the CM industry, similar to the CM industry’s partnership with WSU? I think this is the future, so Blackmores, if any of you are reading this, this should  be your next strategic move – partner with a media outlet. The big loser, as usual, will be the public – but in this case not only the Australian public, but also the Asian public.