Whaaaat!! If Gwyneth Paltrow can promote that, then surely, I can also promote some of my own quackery! (picture left). Don’t call me a quack, look at Gwyneth, she is selling ‘psychic vampire repellent’ and ‘jade eggs’- my quackery is not nearly as crackpot as that, and, she gets away with it! (picture right).
And off they go, endorsing and promoting everything from water as effective medicine, to jade eggs to be; “used by women…. [to be inserted, you know where] ….to help connect the second chakra (the heart) and yoni for optimal self-love and well-being.” And, yes, psychic vampire repellent to ‘banish bad vibes and shield you from the people who may be causing them.’ Celebrity endorsements, using social status to (un)intentionally mislead the public, and in some cases, enrich themselves even further! Squeezing out every single financial drop, from their 15 mins of fame.
Pure quackery, but when celebrities promote it, usually a large number of people fall for it. Imagine giving your own child water as a preventative medicine for malaria – it will not end well. But luckily, there are a number of brave scientists who are standing up for science, understands social responsibility, and openly question the validity and motives of celebrity endorsement of quackery – they are the true visionary people. And they are brave, because this can obviously backfire depending on who the celebrity is, as Prof Edzard Ernst experienced, after he publicly, but fairly, called the Prince of Wales a snake oil salesman for his promotion of quackery.
As for Gwyneth Paltrow, she is merrily continuing to promote the most bizarre healthcare rubbish via her company Goop. But at least, she won this year’s inaugural Rusty Razor award for “the ‘best’ promoter of the ‘worst pseudoscience of the year.” Well done, Gwyneth!
In the picture above there is a banner that does not fit the ‘bigger’ picture; “Excellence in Research for Australia” (ERA). The reason that this banner is there, is because celebrity endorsement of quackery has the tendency to attract the attention of a very ‘special’ kind of person – the promotional ‘scientist’. It is, in fact, a vicious circle. Quackery generates a lot of money – partly because of celebrity endorsements – which partly flows into the coffers of willing universities, who provides further ‘scientific’ endorsement of quackery (much appreciated by the celebrities), which in turn leads to an increase in sales – and round we go. These promotional scientists actively seeks endorsement from celebrities or royalty such as Prince Charles, and they pursue any opportunity to make this reality – an excellent way of spending public money! Endorsement gives them, and the quackery that they peddle, (undue) credibility and legitimacy.
And this brings me to the National Institute of Complementary Medicine (NICM), Australia, who actively sought the endorsement of the Prince of Wales to become their patron. Here is an excerpt of the NICMs attempts, written by Prof Alan Bensoussan;
“I understand that HRH The Prince of Wales is a keen advocate of integrated healthcare and of proven complementary treatments and therapies. His goals align substantially with those of NICM, which seeks to build an evidence-based complementary medicines sector in Australia and more broadly. Subject to the approval of HRH The Prince of Wales, I envisage that the role of patron would be to officially endorse NICM, for example, by the inclusion of letters written by HRH The Prince of Wales on the NICM website and in seminal publications.”
The words ‘proven’ and ‘evidence-based’ is somewhat out of place, because both the NICM and Prince Charles continue to promote debunked homeopathy (water as medicine against malaria etc.) and a lot of other crackpot treatments, so, these words are meaningless, coming from the NICM.
But there is another type of endorsement that they actively pursue. And that is being endorsed by a respected organisation, such as the World Health Organisation (WHO), or in this case, the Australian Research Council (ARC), which manages the ERA scheme (the NICM does have a man on the inside at the WHO – more about this at a later stage). Under the ERA scheme, universities submit their research outputs and based on this data they receive a ranking out of 5, for each field of research. In the NICMs case, they were ranked in the “Complementary and Alternative medicine” field of research in both the 2012 and 2015 rounds, and they are currently submitting data for the 2018 round. This is what the NICM told Prince Charles;
“We are the only Australian complementary medicine research centre to receive a ranking of 5 in the Commonwealth Excellence in Research for Australia exercise – signalling research well above world standard.”
So, clearly the NICM has been endorsed by the ARC under their ERA scheme, and indeed they did receive the highest ranking of 5, in both the 2012 and 2015 rounds, which they now use to lobby for further recognition and endorsement from celebrities or royalty. They even managed to legitimise traditional Chinese medicine (TCM) in Australia using this ARC endorsement, and they are currently building a TCM hospital in the heart of Sydney. This is dangerous, because many people get hurt, or even die, because of ineffective fake healthcare systems such as TCM. Here is one example, where the NICM was indirectly involved in the death of a 6yo boy.
But there is a problem with the ERA endorsement. Having first-hand knowledge of the promotional research that the NICM conducts, there is no way in this world that they can or should receive a ranking of 5, so, clearly there is a discrepancy somewhere. For example; below is an abstract of one of their ‘scientific’ articles that was reviewed by the ARC, and you’ll be excused if you think that it was written by Gwyneth Paltrow;
This case report describes a 25-year-old woman who presented with nausea and vomiting (NVP) in her seventh week of pregnancy. The treatment was not successful overall and resulted in both patient and practitioner losing confidence. The following reflective questions challenged my practice and led to an examination of what makes acupuncture work. – Why, after a course of acupuncture, did the nausea and vomiting continue? – What led to a loss of confidence in the effectiveness of acupuncture to treat this ailment? Multiple traditional Chinese medicine (TCM) research reviews show some benefit for nausea and dry retching using acupressure and acupuncture, and limited results for vomiting. Despite this, I found that my confidence was undermined by being out of touch with my own inner knowing or Yi. I needed to encourage the patient (‘Laura’) to take more responsibility for her own health and we both needed clarity around the treatment result expected.
This is something that only people such as Gwyneth Paltrow will come up with, and not something that you’ll expect from a university in Australia – especially not if they are ranked ‘well above world standrd’. The fact that case reports (there is more than one) are ineligible to be submitted as a scientific article is an issue (ERA guidelines section 18.104.22.168 page 41), but I believe the contents of their work is a far bigger problem – it is pure and unadulterated pseudoscience! But this isn’t even the biggest problem. The NICM submitted 89 scientific articles for review in the 2012 round, and 151 articles in the 2015 round. Of the 89 articles, close to 50% was not produced by the NICM and in the 2015 round, close to 25% of articles was produced by other universities. This is not only completely unethical, this, in my view, is fraud. You cannot take the work of others and claim that it is your own – just imagine what will happen if you do something like this on your CV? (here is a full list of the NICMs publications, interesting stuff).
But what does the ERA guidelines say about this? Well, to be honest, nothing. I could not find any clear information in the guidelines, which implies that they were allowed to do this. The ARC, and the expert committee members who reviewed the NICMs application, was contatced for clarification, but unfortunately only the ARC responded and none of the 25 committee members. The answer from the ARC was also somewhat vague;
“Therefore if you review the individual outputs of a specific unit of evaluation within a university they may not all have a publication association listed but could still be within the submission guidelines.”
So, there appears to be an unwritten rule which ‘allowed’ the NICM to submit the work of others as your own – a typical loophole? And what better way to identify these loopholes than to serve on the expert committee reviewing these applications? As expected, the director of the NICM, Alan Bensoussan did indeed serve on the expert committee in 2010, where he, as an expert promotional scientist, identified the loopholes which they exploited in full in the 2012/2015 rounds. But, this is only true if this is indeed a loophole, otherwise, it is plain and simple fraud! But, to be honest, I could not care less what the ERA guidelines say, it is never okay to take another person’s work! Because what example do you give to students, and what about the international universities who have now unwittingly contributed to the legitimisation of dangerous pseudoscientific healthcare systems in Australia?
For example. Leiden University has unwittingly contributed 7 scientific articles towards WSU’s scientific output. The authors of these articles worked at Leiden university while being paid by the Dutch taxpayer! And at the time, they were completely unaware of the existence of the NICM or WSU. But, unfortunately, without them knowing about it, they have assisted these ‘scientists’ at WSU to promote quackery. I am convinced that Leiden University, and the many other universities who are involved, will not appreciate this.
Although this issue is still unfolding, and there are still a lot of questions to be answered, it just again shows that almost everything that pseudoscientists do, is misleading or false. They will even mislead the celebrities or royalty from whom they seek their much-needed endorsements. And this does not bode well, because the NICM who has extensively used their ERA ranking to lobby the Australian and Chinese governments, has managed to strike a deal with China and, in effect, has legitimised TCM in Australia.
So, if you suspect that this practice is widespread at Australian universities, you can always request the information from the ARC under a Freedom of Information Act (section 6.4, page 69). And if you are an academic considering taking up a job at an Australian university, be careful, because they might just stick you in a dark hole and use your extensive publication record as part of their own scientific outputs. But let’s hope that this fraud is limited to the NICM, and not a widespread phenomenon.
Much more to come on this issue
What can you do about all of this?
The bureaucracy involved is extremely complex, so the best thing to do is to stop using their products and treatments – e.g. prevention. Inform yourself and your family and friends about how these people play their game and what the dangers are regarding these ‘treatments’. ‘Friends of Science in Medicine’ provides valuable healthcare information as well as the website of Prof Edzard Ernst, where he discusses everything complementary medicine (what works and what doesn’t). If you are interested in receiving automatic updates regarding the NICM and what they are up to, you can always follow my Blog, Twitter or connect on LinkedIn. I have also started a FaceBook page where I regularly post contents regarding the NICM, and complementary medicine in general(@CompleMedQuacks).
Gwyneth Paltrow has won the inaugural ‘Rusty Razor’ award for her promotion of quackery, so let’s hope that the NICM will win this year’s Bent Spoon Award for which they have been nominated, for the second year running. And please, ‘Like’ and share this article via FaceBook etc. – see options below.